Southern Boating Media Partners with BoatTEST
POMPANO BEACH, FL and NEWPORT, RI– (June 29, 2021) –BoatTEST and Southern Boating Media jointly announced today a content-sharing collaboration that will provide more comprehensive information to boat owners, boat buyers, and those new to boating. BoatTEST’s current video boat and engine tests and its reports will be available to Southern Boating’s audience, and BoatTEST will make Southern Boating’s content on destinations, DIY, and useful technical articles available to its subscribers and website visitors.
BoatTEST’s video reviews will now be sent to an additional 60,000 Southern Boating opt-in newsletter subscribers, as well as BoatTEST’s current 170,000 newsletter circulation, meaning approximately 230,000 people — an increase of 35 percent — will be proactively provided with each of its tests.
“It’s all about giving the readers more information in the way they want it and, in turn, providing advertisers a broader reach in a more meaningful way,” said Skip Allen, Publisher of Southern Boating Media.
Jeff Hammond, BoatTEST CEO, said, “This strategic partnership gives BoatTEST’s clients far more market penetration where it counts — in Florida, the Gulf Coast, the Bahamas, and the Caribbean.”
BoatTEST will share its archive of hundreds of boat, engine, and equipment test videos with Southern Boating for use in its newsletters, social media, and on its website. Concurrently, Southern Boating will share its archive of digital content that covers a wide range of boating subjects with BoatTEST’s worldwide audience.
“In this era of consolidation of boat builders, dealerships, equipment makers, and even some boat shows, it is about time that boating media do the same,” said Hammond. “By reaching more potential boat buyers without an increase in content creation costs, Southern Boating and BoatTEST will be creating digital marketing efficiencies that will benefit the advertisers of both.”
“By sharing digital content, each party can concentrate on what they do best, and their audiences are the beneficiaries,” said Allen. “BoatTEST’s videos are generally considered to be the gold standard of the boat-buying video genre, and Southern Boating has a strong following in the largest and most active boating market in the country.”
About Southern Boating
Since 1972, Southern Boating has been enriching the lives of those passionate about boating. Each issue includes editorial and beautiful imagery of vessels up to 120 feet, along with content about cruising destinations, marine products, electronics; projects for the do-it-yourselfer, and much more. Today, its multi-platform media offerings include the print magazine, digital magazine, website, emails, social media, and custom advertising solutions.
Founded in 2000, BoatTEST.com was the first media company to stream video in the marine industry, as well as the first to provide online reports about new boats and engines. BoatTEST has become the most trusted source for third-party tests and reviews of new powerboats and engines, according to surveys of its members. It consistently provides the most thorough data and boat-buying guidance so boaters can make informed decisions about their next boat purchase. BoatTEST’s website is visited by 2.3 million unique visitors annually, according to Google Analytics, and it publishes a newsletter six days a week that goes out to 170,000 subscribers.