The world’s largest collector car auction expands their high-class, high-end inventory to include boats and yachts of all makes and sizes for 2014.
Mecum Auctions are world renowned for placing some of the hottest, fastest luxury and collector cars on auction blocks—an average of 18,000 collector cars a year, to be exact, with more than 125 million viewers tuning in to their coverage on NBC. Mecum president Jerry Berton is happy to announce a new addition to the company’s regular auctions that will appeal to boat-loving bidders. Mecum Yacht Auctions are quickly garnering interest from individual buyers, brokerage agents, and builders through listings that range from 20-foot center consoles to 130-foot megayachts and 150-foot sailing yachts. “And this is not an auction with bank repos or distressed boats; we offer very high-value boats,” Berton says.
Live television coverage of Mecum’s yacht auctions expands the marketing of each vessel while also providing affordability that might not otherwise be available with boats of this caliber. Berton explains how the concept of televising yacht auctions is ideal for owners, brokers and buyers in the marine industry and explains the many benefits. “Brokers and builders are encouraged to work with us to move their inventory and help their customers, which benefits everyone. And we have a nice commission program for them.” He adds that the auctions help manufacturers sell trade-ins they might otherwise be stuck with; help brokers and customers sell their boats quicker, so brokers no longer have to “baby-sit” a brokerage boat; and help customers earn top dollar when auction fever hits.
“Before we came up with the idea of hosting exclusive yacht auctions, I auctioned boats at auto auctions,” Berton says. “The first boat I auctioned was a Riva 28 from the owner of Sony. At the time, 27 of those boats were on the market selling for about $300,000. I told him of my idea to auction it with the cars, and you know how much it went for? $1,070,000! The owner of Sony was very pleased!”
The next major Mecum Yacht Auction is May 2-3 at the Miami Beach Marina. Bidding for memorabilia and collectables starts at 10AM, and then transitions to the 30 to 50 larger vessels available. “The yacht auction is being promoted on television and online, and people can bid online from any location with any currency,” says Berton, who adds that Mecum also provides shipping, insurance, and legal services to make it easy for buyers and sellers.
The Miami Beach Marina offers complimentary self-parking or a reserved VIP section, in addition to a restaurant, snack bar, swimming pool, and beach access. “Why not make a nice relaxing day of it? It’s a gorgeous location,” Berton says. For more information visit mecumyachtauction.com.
By Christine Carpenter, Southern Boating April 2014